
Empowered Mind

Empowered Mind
Fighting the Stigma
The foundation of feeling good lies in connection—with yourself and others. The Empowered Mind by Peter Jackson, is a platform built to inspire men to take leadership in their well-being—mental, physical, and emotional. It’s a hub for meaningful conversations, practical tools, and real stories that champion a holistic approach to wellness. With insights to spark discussion and resources to empower action, this initiative supports men in embracing their best selves through care, growth, and connection. True strength isn’t just how you carry yourself; it’s how you care for yourself.
The Blue Shirt Initiative
Mental health is a cornerstone of a fulfilling life, yet many men face challenges in silence. Societal expectations often pressure men to appear strong and unshaken, leading to the suppression of feelings like stress, anxiety, or depression. This stigma can prevent men from seeking help when they need it most.
Through the Blue Shirt Initiative, we contribute $10 from the sale of every blue shirt to Beyond Blue’s 24/7 Support Service. This vital resource offers free, confidential support to individuals facing life’s challenges, providing immediate assistance whenever it’s needed.
This initiative is about more than shirts; it’s about sparking conversations, showing solidarity, and proving that no man has to face his challenges alone.
Learn more in-store or online